Trends Report

The US Mass Market Auto Manufacturers Customer Experience Index, 2018

How US Mass Market Auto Manufacturers Earn Loyalty With The Quality Of Their Experience

June 20th, 2018
Brendan Miller, null
Brendan Miller
Alex Causey, null
Alex Causey
With contributors:
David Truog , Fiona Swerdlow , Sam Wolken , Bill Nagel

Summary

How well do leading mass market auto brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of the 15 mass market auto brands that were analyzed as part of the US Customer Experience Index (CX Index™). We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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